In case you hadn't heard already, this morning Esquire officially unveiled the first "digital" E-Ink cover in paper magazine history at an event in a Borders store in Manhattan.
The special cover, which helps promote/commemorate Esquire's 75th anniversary edition, is only incorporated into 100,000 copies, all of which are available only at newsstands for $5.99 a pop--that's $2 more than the usual price.
Neither Esquire, Ford, nor E-Ink would say how much it cost to produce the special cover, but we imagine it wasn't cheap. As for the built in battery that powers the 2.0 by 4.75-inch electronic paper display (EPD), Esquire Editor in Chief David Granger said they initially expected it to last 90 days but it appears it will last significantly longer--upwards of 250 days. Once the battery dies (it's not replaceable) a static image will be left on the EPD. In other words, part of the display will remain "on" with the ghosted remnants of the E-Ink.
via [news.cnet.com] [techeblog.com]
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